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STUDENT WORK: The Focus on the Good campaign was created for the client Autism Speaks. The brief was to raise awareness of the prevalence of Autism Spectrum Disorders among parents of young children. The Focus on the Good campaign did so by promoting positive attributes found in Autistic children and explaining to parents that Autism can be seen in a positive light. AD: Kyung Wan Kang, CW: Sheska Ocasio
Advertising, Art Direction, Copywriting
2012
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Art Director: Monica Rivera
Copywriter: Sheska Ocasio
Assignment: Challenger brand - Forever 21
Pick a brand that is not the top dog in its field and make a campaign for it.
Fall 2011
Art Direction, Advertising
2012
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The Remember the Good Times campaign was created to entice retirees aged 50-70 years old to try out Netflix. This was shown by creating a nostalgic campaign that featured movie posters from their past, recreated to become Netflix advertisements. AD: Kyra Wehby, CW: Sheska Ocasio
Advertising, Art Direction, Copywriting
2012
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For Trident's 50th anniversary, the brand wanted to do something special for it's consumers. The Let your Life Unfold campaign allowed chewers to fulfill one of their bucket list items with the help of Trident. Using a "pay it forward" system, chewers would connect with others around the United States to fulfill their bucket list items together. AD: Jesse Abbott, CW: Sheska Ocasio
Advertising, Copywriting, Creative Direction
2012
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The Kodachrome campaign was created to promote Kodak in a world where the brand has become irrelevant. Kodak was one of the first companies to make colored photographs and films popular, yet the digital era has forgotten who the original "owner" of colored photographs is. So Kodak will allow users to "own" color by having them claim each color through photograph - making the Kodak name come back to life. Art Directors - Kyung Wan Kang, Jesse Abbott. Copywriter - Sheska Ocasio
Advertising, Art Direction, Copywriting
2012
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The FDA - Anti Smoking campaign was aimed to persuade teenagers not to smoke. Instead of going the "smoking is bad" route, it was decided to create a campaign where teenagers are able to say their true opinions on their first time smoking - knowing that most teens dislike smoking cigarettes after they first try it. AD: Michelle Wallace, CW: Sheska Ocasio
Advertising, Art Direction, Copywriting
2012
